Embracing women, no matter their size, has always been a value set-out by Lane Bryant. But analytics regarding demographics and devices used to visit lanebryant.com showed that a younger audience of women were meddling with the idea of becoming a customer. How should a brand that has been the brunt of jokes for years reassure patrons and potential shoppers about taking fashion seriously? Creating an elegant digital experience that works across devices and showcases the collection of a famous fashion designer partnership with Lane Bryant was our solution.
A responsive showcase for Isabel Toledo’s Lane Bryant collection, made to win over a younger audience on every device.
Outcome
Learnings
The analytics pointed at a younger audience that was only considering the brand. Designing for how they arrived, on every device, and letting the collection lead did more to reassure them than any claim could.
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Wendy’s Website Redesign
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