Borrow the pattern people already trust.
Mobile payment barely existed, but customers had already shown they would pay by phone in exchange for rewards. Leaning on that familiar trade made a new behaviour feel like an old one.
Wendy’s Mobile App
Mobile AppWendy’s Mobile App
Discovering the Need
Let’s face it, brand personalization is the only way for brands to stay relevant since the invention of the smart phone. So what’s a fast-food company to do when not quite known for showing that much care for their customers? How about make the experience easier; improving speed of transaction, visibility and customization of menu items, personalized nutrition facts, suggesting closest locations, and providing deals right on the tiny screen in your hand.
- TL;DR
A native app that put ordering, deals, nutrition and the nearest Wendy’s on the phone, with mobile pay before most people had tried it.
- Brand
- Tools
- Adobe Photoshop
Wireframing a Solution
To be a traditionalist is sometimes okay; for instance, when approaching a new scenario. Mobile payment at the time of this app was almost non-existent. However, a coffee company proved that people in a hurry are still willing to exchange mobile transactions for virtual gold stars. Therefore, after establishing goals, scope, and constraints of the native mobile app, it was my responsibility to display findings from consumer and competition analysis into a logical architecture of content in low-fidelity wireframes.
Outcome
What Came of It
- Mobile payWhen paying by phone was almost unheard of
- NutritionPersonalized to your order
- DealsAnd nearest locations, in the app
Learnings
Looking Back
Next project
Isabel Toledo Campaign for Lane Bryant